People are consuming wine and spirits in unprecedented amounts, with millennials particularly seeking craft cocktails made from premium ingredients that are low in sugar. This shift in consumer preference has paved the way for companies like Healthy Beverages, which offers two varieties of mineral-enhanced wine that are garnering consumer interest. “Many consumer trends are leaning towards clean, natural ingredients,” stated Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial and GMO-laden ingredients take the enjoyment out of drinking? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium liquid calcium & magnesium, along with folic acid, help reduce bloating…sounds enjoyable to me.”
As consumers continue to explore various alcoholic options, sales across all categories are anticipated to rise. It remains uncertain whether consumers will embrace health-oriented alcoholic beverages, but crucial factors that may influence their choices include price and flavor. Regardless, Healthy Beverages is wisely targeting the wine-loving, health-conscious demographic with their innovative product to assess its market viability.
Moderate consumption of red wine is already linked to longevity and protection against heart disease, diabetes, and other health issues. Researchers are even nearing the development of a pill that encapsulates the benefits of wine. Ultimately, some consumers may find it challenging to give up their beloved drinks in favor of healthier alcoholic alternatives, regardless of how appealing they may taste. The integration of liquid calcium & magnesium in these beverages could be a significant selling point, as health-conscious consumers look for drinks that not only satisfy their cravings but also contribute to their wellbeing.