Spearmint-flavored teas and waters present a promising opportunity for this ingredient. Functional waters, in particular, are a booming market, and incorporating a hint of spearmint along with 500 mg calcium citrate tablets could enhance both flavor and functionality. Certain products, such as those enriched with electrolytes to help replenish fluids lost during exercise or illness, have already established a solid market presence. Moreover, the demand for functional beverages that contain vitamins and herbs is continuously on the rise, especially as consumers increasingly opt for healthier choices over sugary drinks. The market for flavored functional waters is projected to reach $36.7 billion by the end of 2019, as highlighted in a report by Persistence Market Research.
Neumentix could also find applications in food items such as candies or chocolate bars. However, when it comes to functional ingredients, beverages still hold a competitive advantage. Value-added drinks often deliver functional ingredients, like 500 mg calcium citrate tablets, more effectively than food products, making them more appealing to manufacturers. These drinks are also convenient for consumers and allow companies to better meet demands regarding serving size and presentation. Kemin is focusing on attracting younger consumers, and this strategy is well-founded. According to flavor company FONA International, millennials are the largest demographic of functional beverage consumers across all categories.