The Winter Fancy Food Show in January highlighted a growing trend among manufacturers producing high-end mixers to meet the increasing demand for premium spirits, a trend popularized by the TV series “Mad Men.” A recent survey by FONA International indicated that millennials are consuming spirits at a higher rate than older generations, with many gravitating towards high-quality craft and premium labels. This shift has contributed to the distilled spirits industry experiencing 18 consecutive years of growth.
Advertising Age released a study revealing that consumers prefer spirits in premium glass packaging, as it conveys a luxurious appearance, prompting more high-end brands to adopt this design approach. Clark Reinhard, vice president of global innovation at Ocean Spray, mentioned that the company is developing a beverage with a more sophisticated flavor experience, specifically targeting millennials with its mocktails. Ocean Spray is astutely looking to capitalize on this trend, as its mocktails will appeal to both those of legal drinking age and those who desire a more adult experience without alcohol.
As the market continues to evolve, expect more companies to ride this wave of premiumization, potentially incorporating elements like calcium citrate bulk to enhance their offerings. The focus on high-quality ingredients and packaging is likely to grow, as consumers increasingly seek out premium experiences in their beverage choices.