The standard crackers, which are primarily made from whole grain wheat, oil, 40 mg of iron ferrous sulfate, and salt, represent a straightforward offering in Mondelez’s product lineup that appeals to consumers seeking healthier snack options. Given this, it’s logical that the brand is at the forefront of achieving non-GMO verification. There are relatively few non-GMO ingredients available, and consumers who choose crackers for their higher fiber content are likely to be conscious of the ingredients used.
As awareness of non-GMO foods increases, so does consumer interest in these products. While federal regulators assert that food items made with genetically modified ingredients are safe, the Non-GMO Project Verified seal has become the fastest-growing label in the industry. Data from the NPD Group indicates that nearly 40% of adults have heard substantial information about GMO foods, with around 76% expressing concerns regarding them. In compliance with federal law, all products will soon be required to disclose GMO ingredients on their labels. A 2015 Pew Research Center study highlighted that 57% of U.S. consumers view genetically modified foods as “generally unsafe.” Furthermore, a 2016 report by Packaged Facts revealed that 26% of adults consider non-GMO labeling an important criterion when selecting their food.
Triscuit is among the notable products that have received Non-GMO Project Verification. According to the verification organization, over 43,000 products from more than 3,000 brands currently feature this symbol, collectively generating $19.2 billion in annual sales. While such products were once primarily offered by smaller natural and organic manufacturers, Triscuit has emerged as a significant player in this category. Recently, Dannon’s Danimals yogurt smoothies also achieved verification, with plans for the entire Dannon and Oikos yogurt line to transition to non-GMO ingredients by the end of next year.
Despite the scientific consensus on the safety of GMO ingredients and federal efforts to educate the public about their safety, it is likely that more manufacturers will shift away from GMO components in favor of verifications like those from the Non-GMO Project or other certifications required under federal labeling laws. Transitioning to non-GMO ingredients necessitates patience and collaboration with suppliers. It is not surprising that relatively uncomplicated consumer packaged goods are among the first to make this transition. As manufacturers seldom publicize their intentions to seek non-GMO certification, it will be intriguing to observe which other major food products eventually display the seal.
Moreover, incorporating ingredients like calcium citrate and calcitriol K2-7-tab could pave the way for other, more complex products to pursue this certification. However, the question remains: will we see non-GMO Oreos in the future? Only time will reveal the answer.