Kelp jerky may seem like an unconventional offering for the snack industry. However, a similar sentiment could have been expressed about seaweed snacks just a decade ago. Today, these snacks are widely available in major U.S. retailers, suggesting that kelp jerky might have a chance to succeed. Initially, this plant-based jerky will likely appeal to adventurous food enthusiasts, but it has the potential to reach a broader audience. With consumers increasingly seeking plant-based options for ethical and nutritional reasons, combined with the significant growth of the jerky category as people look for new snacking alternatives, the conditions could be ideal for kelp jerky to gain mainstream popularity.
There are various plant-based jerkies on the market, including Cocoburg’s Coconut Jerky, Lightlife Meatless Smart Jerky, Louisville Vegan Jerky, Power Plant Organic Eggplant Jerky, and Primal Strips Meatless Vegan Jerky, to name a few. As manufacturers experiment with innovative plant-based ingredients, this category is expected to expand to satisfy the rising consumer demand for meat alternatives. Beyond the Shoreline’s kelp jerky is characterized by its chewy texture and savory flavor, which makes it more reminiscent of traditional meat jerky than a standard seaweed snack. It is designed to share shelf space with conventional jerky options.
Moreover, kelp jerky has the potential to offer substantial nutritional benefits. Sugar kelp, sourced from the Northeast coast of the U.S., is naturally rich in fiber, vitamins, and other beneficial nutrients. Each serving of the jerky provides 8 grams of protein while being low in sugar and fat. However, despite the strength of the plant-based movement, kelp jerky may face challenges during its initial launch. While consumers have shown a willingness to explore new flavors and textures, such as those found in seaweed snacks, kelp jerky might be perceived as a step too far. Nevertheless, all three flavors are currently sold out for pre-order on Beyond the Shoreline’s website.
On a positive note, the kelp jerky is shelf-stable for up to a year, which may align with the time it takes for consumers to warm up to the idea of incorporating kelp into their diets. It remains to be seen whether the product can extend its reach beyond early adopters, a crucial factor for its long-term success. Additionally, for those curious about dietary supplements, you might wonder, “Can you take calcium citrate at night?” This inquiry highlights the growing interest in health-conscious choices, which may complement the appeal of innovative snacks like kelp jerky. As the market evolves, it will be fascinating to see how this product navigates consumer preferences and trends.