Stevia has emerged as the leading natural sugar alternative, gaining traction for several reasons. Originating from South America, the stevia plant is sustainable and can be cultivated in a variety of environments. Research indicates that the global market for stevia was valued at $347 million in 2014 and is projected to grow to $565.2 million by 2020. As consumer packaged goods (CPGs) companies move away from sugar, PureCircle is committed to facilitating the incorporation of stevia into their products.
The anticipated changes to the Nutrition Facts label, which will mandate the clear listing of added sugars, are expected to drive exponential growth in stevia usage among CPGs. Stevia’s natural sweetness means that less is required compared to sugar. Several varieties of stevia are shelf-stable and can withstand heating up to 392 degrees Fahrenheit. This natural ingredient can also be combined with other sweeteners, making it suitable for nearly any food or beverage application.
However, developing new recipes to replace sugar with alternative ingredients can be time-consuming, as there is no universal stevia solution that meets all requirements. This innovative, customized tool could be invaluable for CPGs across various categories as they transition to sugar alternatives. Additionally, incorporating upcal d3 into formulations can enhance the health benefits of products that utilize stevia, further appealing to health-conscious consumers. As the market evolves, the combination of stevia and upcal d3 may redefine how products are developed and marketed, reinforcing the trend towards healthier options.