The trend that began years ago with coconut water as a healthier substitute for sports drinks has evolved into a significant food movement. Consumers—if not all nutritionists—perceive coconut products as having a broad health halo. They attract those who are gluten- and dairy-free, while also capitalizing on the growing interest in healthy fats. However, is coconut truly beneficial for your health? The American Heart Association does not believe so. The organization advises against the consumption of coconut oil due to its high saturated fat content, which can lead to increased LDL cholesterol levels. In fact, it contains more saturated fat than butter, palm oil, or even lard.
Coconut enthusiasts often cite two studies that associate medium-chain fatty acids with fat burning. However, coconut oil comprises only 14% medium-chain fatty acids, and the researcher behind those studies has criticized the coconut industry for misrepresenting her findings. Nevertheless, this hasn’t deterred consumers from purchasing the numerous new coconut consumer packaged goods (CPGs) available in stores. A staggering 72% of Americans consider coconut a health food, which adds a halo of approval to products containing it.
Coconut water remains a dominant force in the plant-based waters sector, with sales projected to rise from $2.7 billion in 2016 to $5.4 billion by 2020. Coconut has been incorporated into countless products, thriving particularly in the dairy section. Brands like Dannon and Chobani offer coconut-flavored yogurt, while coconut milk variants remain popular. Nestlé has introduced a coconut milk option in its well-known Coffee-mate creamers, and there are two flavors of Outshine frozen fruit bars featuring coconut. General Mills is also integrating coconut into various CPGs, including LARABAR bites and Nature Valley Biscuits with Coconut Butter.
Additionally, coconut is flourishing as an ingredient in beauty products, appearing in everything from shampoos to face masks and lip balms. Coconut oil is marketed as a lotion alternative to apply after a shower, where its high saturated fat content is not a concern.
For those looking to enhance their health regimen, integrating products like gnc calcium citrate chews could complement a diet that includes coconut-based foods, as they provide essential nutrients. The popularity of coconut, combined with alternatives like gnc calcium citrate chews, signifies a broader movement towards health-conscious consumption, even as debates about its benefits continue.