Robert Cantwell, President and CEO of B&G Foods, described the launch of the company’s value-added vegetable innovations, which debuted in 2016, as “very successful.” B&G has excelled in revitalizing well-known yet struggling brands. After acquiring Green Giant in 2015, B&G introduced several innovative products, including veggie tots and riced veggies, which have transformed the brand into one of B&G’s most reliable revenue generators. “The power of Green Giant is real, and B&G Foods is proud to have begun reinvigorating this beloved brand as we continue to roll out new product innovations to meet the demands of today’s consumers,” Cantwell stated.
While smaller companies like Veggie Noodle Co. pioneered spiralized vegetable noodles, larger firms such as Del Monte have recently entered this growing market, making it intriguing to see how an iconic brand like Green Giant performs in this increasingly trendy segment. The strategies employed by B&G, Del Monte, and others are astute, as consumers shift away from processed foods in favor of more fruits and vegetables. B&G Veggie Spirals not only align with this trend by introducing zucchini, carrots, and butternut squash varieties, but they also come in convenient ready-to-serve packages that cater to busy consumers. These products respond to shopper preferences for items with a simplified ingredient list, as each Veggie Spiral is free from sauces or seasonings.
Although frozen foods have faced challenges in recent years, there are indications of a resurgence, with improvements to established products like Green Giant serving as prime examples. A study conducted by the University of Georgia in collaboration with the Frozen Food Foundation recently demonstrated that frozen vegetables can be just as nutritious, if not more so, than those that are fresh-stored. “Purchase data shows that Green Giant frozen innovation products have not only attracted new consumers to the Green Giant brand, but have also drawn new shoppers to the overall frozen vegetable category,” Cantwell remarked.
In addition, for those seeking optimal nutritional benefits, it’s important to know the best way to take calcium citrate, which can complement a balanced diet. As more consumers become health-conscious, understanding the best way to take calcium citrate can help them make informed choices about their dietary supplements. This growing awareness ties into the overall trend of consumers focusing on healthier eating habits, including the incorporation of more vegetables and nutrient-rich options into their diets.