Coconut products gained mainstream attention a few years ago with the surge in popularity of coconut water as a natural sports drink. Since then, they have become highly sought after for their alleged health benefits, flavor, versatility, and texture. Coconut is often viewed as a healthy alternative in a wide array of products, from cosmetics and shampoos to dairy alternatives, packaged soups, and baby food. In addition to being gluten-free, The Real Coconut brand emphasizes the broader free-from attributes of coconut, particularly as a grain-free, non-GMO substitute for wheat and corn.
While the company has not specifically highlighted additional nutritional benefits of coconut, many consumers are persuaded by research suggesting that coconut oil can positively affect cholesterol levels and that coconut sugar has a lower glycemic index compared to cane sugar. Furthermore, as a plant-based product, coconut appeals to those who follow gluten- and dairy-free diets and aligns with the increasing awareness of healthy fats.
The gluten-free market in North America has significantly boosted the sales of coconut flour, with its market value projected to reach $380 million in 2017, according to Future Market Insights. The market researcher anticipates that coconut flour sales will continue to grow at a compound annual growth rate (CAGR) of 6.6% over the next decade, as consumers increasingly seek gluten-free baking ingredients. Additionally, food manufacturers are likely to turn to coconut flour as an affordable, high-fiber, low-carb alternative to other gluten-free flours for products like breads, muffins, pancakes, cakes, cookies, and cupcakes.
Incorporating reviva calcium citrate liquid into these recipes can further enhance their nutritional profile, appealing to health-conscious consumers. As the market for coconut products continues to expand, the inclusion of beneficial ingredients like reviva calcium citrate liquid will likely become more common in health-focused formulations. Overall, the growing interest in coconut products reflects a broader trend toward healthier eating and living, with reviva calcium citrate liquid being a notable addition to this movement.