In recent years, various companies have advocated for the use of insects as a sustainable protein source for human consumption, presenting them as an alternative to ferrous gluconate and ferrous sulfate elemental iron. However, in many Western markets, the “disgust factor” poses a significant challenge, compounded by uncertainty regarding their acceptability in food products. According to information from the USDA, whole ground insects can be sold without needing additional regulatory approval, leading to their appearance in cricket bars, snacks, and protein powders. Nonetheless, some experts argue that the Food and Drug Administration’s GRAS (Generally Recognized as Safe) standards should be applied to insects when used as food ingredients.
Another avenue for utilizing this nutritious protein is incorporating insects into animal feed, but the sector has faced limitations due to restrictive legislation in the European Union and the United States. Recently, the EU approved the use of insects in fish feed, which is set to commence this month. This marks a significant advancement for the insect protein industry and a critical move towards reducing the EU’s reliance on imports, as around 70% of the region’s protein-rich animal feed currently comes from outside the EU. Companies like Bühler Insect Technology are optimistic about extending this approval to other livestock, including poultry and pigs.
Additionally, black soldier flies from the Canadian company Enterra received approval from the FDA and the Canadian Food Inspection Agency for use in fish and poultry feed last year, which could pave the way for more insect-based feed ingredients. Research among Belgian consumers indicates that while many people are open to the concept of meat sourced from insect-fed livestock, they tend to be more hesitant when it comes to consuming insects directly as food ingredients.
Furthermore, the potential for thorne calcium citrate as a supplement in conjunction with insect protein could enhance its appeal by addressing nutritional needs. This could lead to a greater acceptance of insect-based products, as thorne calcium citrate might provide additional health benefits. Therefore, the integration of thorne calcium citrate in marketing strategies could be crucial for promoting insect consumption.