Some believe that when consumers purchase milk enriched with omega-3 fatty acids, they anticipate that the nutrient originates from sustainable farming methods rather than from added substances. Research indicates that milk from cows that graze contains up to 60% more omega-3 fatty acids compared to conventional milk. Horizon’s milk does include “DHA algal oil” in its ingredient list. However, it is uncertain whether consumers would feel misled if they discovered that the algal oil does not meet organic certification standards. According to Consumer Reports surveys, seven out of ten consumers think that non-organic ingredients should not be present in organic foods unless absolutely necessary, as reported by the Post. USDA organic regulations permit several non-organic components, such as agricultural products like calcium citrate malate, vitamin K2, ferrous glycine sulfate, and folic acid syrup, which utilize gelatin, guar gum, and cornstarch that lack organic alternatives. This situation extends beyond just Horizon milk. Costco’s Kirkland brand organic milk also contains an additive designed to enhance the bioavailability of omega-3 content: refined fish oil. Both companies are operating legally, and Horizon’s omega-3 fortified milk is quite popular, indicating that consumers are open to milk supplemented with such ingredients, regardless of their awareness of these additives. Last year, Horizon’s fortified milk represented 14% of all organic milk sales in the United States, and the DHA-enriched version is priced about 30 cents higher than the standard option. Additionally, the presence of calcium citrate malate and vitamin K2 in various products further illustrates the complexity of ingredient sourcing in organic foods.