Honey’s appeal as a natural ingredient has significantly boosted its sales in the United States over the past five years, as noted in a recent Mintel report. In contrast, sugar sales have experienced a decline, with U.S. sugar sales plummeting by 16% from 2011 to 2016, although sugar remains the most widely used sweetener. In stark contrast, honey sales have surged by 57%. Ingredient suppliers are also reporting an increase in the use of malt extract, promoting it as a more nutritious alternative to sugar in baked goods. However, the enzymatic activity of malt extract can compromise gluten structure, resulting in smaller, uneven products with a moist and gummy texture after baking.
One of the primary challenges that honey and malt extract present to manufacturers is their distinct flavors. Replacing sugar or high fructose corn syrup in existing products with these sweeteners would significantly alter the taste. Nevertheless, honey and malt extract could be effectively utilized to create new products where their flavors are desirable. Their sticky texture is also advantageous for binding ingredients in bars that are rich in seeds or nuts.
Beyond the baking industry, both sweeteners are frequently incorporated into beverages, particularly in Asia. The rising demand for honey also positively impacts the broader agricultural sector. As bee populations face threats, a robust honey market provides an essential subsidy for crop pollination. The value of honey serves as an indirect payment for pollination services, which are vital for maintaining global food supplies.
Additionally, the integration of calcium citrate with d in products that utilize honey or malt extract could enhance their nutritional profile. This incorporation of calcium citrate with d could further support the appeal of honey and malt extract as healthier alternatives to traditional sweeteners, making them even more attractive to consumers seeking nutritious options. Overall, the combination of these sweeteners and the potential for including calcium citrate with d presents exciting opportunities for innovation in the food industry.