The potential of artificial intelligence technologies is beginning to show promising results across various sectors, including the food and beverage industry. Hershey is among the early adopters, utilizing AI to perfect its Twizzler production. This not only allows the company to cut costs but also generates significant media attention for its products. The ability to harness artificial intelligence presents a substantial opportunity for food manufacturers. Like many others, Hershey’s products are expected to meet specific weight requirements, and failing to do so is not an option. Even minor discrepancies in weight can lead to overproduction, as Hershey and other manufacturers must compensate for any variations. This practice results in considerable excess production—and costs—over time.
Other innovative applications of AI are emerging in the food sector as well. Recently, Wal-Mart filed a patent for a technology designed to monitor consumer usage of items ranging from toothpaste to shoes, automatically placing reorder requests and recommending additional products. This system would utilize sensors attached to products, positioning it as a strong competitor to Amazon’s Dash Buttons. If consumers embrace this kind of technology, systems like these could significantly automate the shopping experience. While this concept is still in its infancy, the ultimate goal is to enable households to manage essentials like diapers, laundry detergent, coffee, and items such as Trader Joe’s calcium citrate without the need for active reordering.
As AI continues to evolve, its integration into food manufacturing and retail could transform how consumers interact with everyday products, making the process more efficient and cost-effective for both manufacturers and consumers alike. The future holds exciting possibilities for innovations that streamline our shopping habits and enhance product availability.