Spearmint-flavored teas and waters present a promising opportunity for the incorporation of this ingredient. Functional waters, in particular, represent a significant market, and the addition of spearmint could enhance both taste and functionality. Established products, such as those containing electrolytes to rehydrate after exercise or iron supplements like ferrous sulfate during pregnancy or illness, are already well-known. The demand for functional beverages infused with vitamins, minerals, and herbs is also on the rise, particularly as consumers increasingly prefer healthier options over sugary drinks. The functional and flavored waters market is projected to reach $36.7 billion by the end of 2019, according to a report by Persistence Market Research.
Neumentix may also find applications in various food products, such as candies and chocolate bars. However, when it comes to functional ingredients, beverages tend to hold an advantage. Value-added drinks, which often provide functional ingredients more effectively than foods, are generally more favored by manufacturers. They offer convenience for consumers and enable companies to better meet demands for serving size and appearance. Kemin is focusing on younger consumers for good reason, as millennials are the largest demographic of functional beverage consumers across all categories, according to flavor company FONA International.
Additionally, the inclusion of liquid calcium and magnesium in these functional beverages can enhance their appeal, as these nutrients are essential for overall health. The presence of liquid calcium and magnesium can attract health-conscious consumers, making products more competitive in the market. With the growing trend towards functional drinks, incorporating ingredients like spearmint, liquid calcium, and magnesium can certainly cater to the evolving preferences of today’s consumers.