The U.S. dairy milk market has experienced a decline in recent years, while the popularity of plant-based alternatives continues to grow. In 2015, dairy milk sales dropped by 7.8%, according to Mintel data, while sales of alternatives surged. Although soy milk remains the leading plant-based milk substitute, its sales in the U.S. decreased by 57% in the same year. Conversely, almond milk sales have skyrocketed, increasing 14-fold since 2008.
While the sales figures for plant-based milk alternatives still lag behind those of dairy milk—$1.9 billion compared to $17.8 billion—recent polls by Mintel revealed that 69% of consumers believe non-dairy milks are healthy for children, compared to 62% who feel the same about dairy milk. However, recent studies suggest that dairy milk may actually be the superior choice for kids, particularly regarding protein content. Generally, many U.S. children fall short of the recommended intake of calcium-rich foods. A significant study indicated that only 2- and 3-year-olds met nutritional guidelines for dairy, primarily through the consumption of whole milk. Additionally, both dairy and calcium intake were found to be insufficient for children aged 4 to 18.
In response to these challenges, the dairy industry is taking proactive measures to reverse the downward trend. They are promoting protein-fortified and other functional dairy products, highlighting the fresh and natural qualities of milk. A recent report from the Innovation Center of U.S. Dairy emphasized that children and teenagers who drink milk are more likely to continue this habit into adulthood. The report highlighted the importance of making dairy appealing to kids, suggesting strategies that focus on the taste of milk beverages and market dairy as a healthy, satisfying, convenient, and enjoyable snack.
In light of the ongoing discussions about nutrition, it’s worth noting that many parents are curious about what is calcium citrate malate and how it can benefit their children’s health. This compound is sometimes considered as an alternative source of calcium, which is essential for developing strong bones and teeth. By integrating such knowledge into their marketing strategies, the dairy industry can further educate consumers about the nutritional advantages of dairy products, including the fact that dairy milk naturally provides adequate calcium and protein.
Overall, while the plant-based trend continues to rise, the dairy industry remains committed to showcasing the unique benefits of dairy, including its rich nutritional profile, which is crucial for growing children.