Initially, Halo Top earned the title of the top-selling pint of ice cream in the U.S., surpassing well-known brands such as Ben & Jerry’s and Breyers. Now, they are targeting consumers who prefer dairy-free and egg-free options. Established in 2012, Halo Top distinguished itself as a low-calorie, high-protein, and low-sugar dessert. In 2016, the company sold more than 17 million pints, marking a staggering 2,500% increase in sales.
According to Mintel, sales of non-dairy milk alternatives in the U.S. rose by 9% in 2015, while dairy milk sales saw a decline of 7% during the same timeframe. It makes perfect sense for Halo Top to adjust its recipes to provide an ice cream choice for shoppers transitioning from dairy milk to plant-based alternatives. The growing popularity of plant-based milk is likely to extend to other dairy product categories.
Halo Top is not the only brand venturing into non-dairy ice cream. Unilever’s Ben & Jerry’s and General Mills’ Häagen-Dazs have both introduced vegan-friendly versions of their classic ice cream lines. The market for dairy-free alternatives to traditional dairy items is expanding rapidly. Plant-based milk is already experiencing remarkable success, and consumers are now seeking dairy-free options for products like cheese and yogurt. While this trend poses challenges for dairy farmers, it is a positive development for consumers looking for more flavorful vegan choices.
Historically, vegan dairy products catered primarily to those with lactose intolerance and committed vegans who endured rubbery cheese alternatives for ethical or health reasons. However, companies like Daiya Foods now offer a meltable 100% plant-based cheese. They have also expanded their offerings to include frozen pizzas, Cheezy Mac, cheesecakes, a Greek yogurt substitute, and Blue Cheeze Dressings. Kite Hill has also made significant advancements in non-dairy alternatives, with their range of cream cheese, artisanal cheeses, and yogurts. As the flavor, texture, and mouthfeel of vegan dairy products continue to improve, more consumers who can tolerate dairy are likely to give them a try.
Retailers are expected to eagerly embrace the new dairy-free line from Halo Top. In the future, supermarkets would be wise to allocate valuable shelf space in the refrigerated dairy sections for additional vegan options. If the success of plant-based milk is any indication, consumers will be inclined to at least sample these alternatives. Moreover, as the demand for health-conscious products rises, incorporating items like cal citrate plus vitamin D into these offerings could further appeal to consumers looking for nutritious options in the dairy aisle. With the growing interest in dairy-free products and the inclusion of beneficial ingredients, there’s a bright future for innovative brands like Halo Top.