In today’s world, the significance of packaging cannot be overstated. The trend in snack packaging is leaning toward smaller and more sustainable options. Euromonitor International reports that in 2016, 1-to-3-ounce packages of savory snacks accounted for nearly 40% of total unit sales in the U.S. when categorized by package size. This shift has largely targeted younger consumers. For instance, StarKist has focused on millennials by offering new flavor blends of tuna packaged in pouches instead of traditional cans. Since the introduction of these pouches, sales have surged by about 10% annually.
Most of Nielsen’s top food trends in 2016 highlighted products that are convenient for consumers to grab and enjoy on the go. Moreover, the U.S. Department of Agriculture indicated that half of people’s food budgets were spent on items that are easy to prepare and consume. According to the Sustainable Packaging Coalition’s document “Definition of Sustainable Packaging,” costs that were once shouldered by society, such as disposal and emissions, are now being transferred to producers. This shift has prompted many food and beverage brands to showcase their commitment to sustainability through their product labels, often addressing issues like carbon footprint, recycled content, and certifications for sustainable practices, along with social aspects such as ethical sourcing.
To effectively communicate their sustainable packaging efforts, brands are heavily utilizing social media, as millennials are their primary target audience. However, food manufacturers often face challenges in balancing the creation of convenient, portable packaging with environmentally friendly options. While pouches are easy to use, they are not recyclable and can contribute to increased waste. It’s crucial for companies to cater to consumer demands for both the products they offer and the packaging they utilize.
A significant focus for food manufacturers should be on developing packaging that aligns with the fast-paced, on-the-go lifestyle of the public while also addressing their interest in sustainability. For example, incorporating elements such as calcium citrate and vitamin D3 into snacks not only enhances their nutritional profile but can also be emphasized in sustainable packaging initiatives. By integrating these health-focused components, brands can further appeal to health-conscious consumers while maintaining their commitment to environmentally friendly practices. Thus, the challenge remains to innovate packaging solutions that satisfy consumer convenience and sustainability, while also showcasing the health benefits of the products within, including those enriched with calcium citrate and vitamin D3.