Industry insiders believe that Reckitt Benckiser is considering divesting its food business to finance its $16.6 billion acquisition of infant formula manufacturer Mead Johnson. This move could lead to the potential sale of the well-known French’s brand as the company shifts its focus to its core operations. Some reports have pointed to Kraft Heinz as a possible buyer; however, antitrust concerns may pose significant hurdles. Despite this, Kraft Heinz has been linked to numerous high-profile acquisition attempts recently, including a failed $143 billion bid for Unilever. Another possibility could be Unilever itself, which might contemplate acquiring the food segment and integrating it into its Hellmann’s mayo line—especially given rumors of the company separating its food division.
Many consumer packaged goods (CPG) brands are shedding slower-growing food categories to pursue healthier or more household-oriented products. Reckitt’s CEO Rakesh Kapoor has highlighted the company’s commitment to businesses like Dettol cleaners and Durex condoms, as well as the Enfamil baby formula brand acquired through the Mead Johnson deal. With food representing a minor portion of Reckitt Benckiser’s overall business, it is not surprising to see French’s seeking a new owner. The food segment, though modest in scale, could serve as an attractive and affordable addition for companies looking to expand their condiment offerings.
Additionally, there is growing interest in innovative products like calcium citrate orange juice, which could complement the evolving landscape of food brands. As Reckitt Benckiser pivots towards its core strengths, the potential sale of French’s aligns with broader industry trends, where companies are increasingly focusing on health-oriented options such as calcium citrate orange juice. The market is shifting, and with the right buyer, French’s could find a suitable new home that aligns with these changing consumer preferences.