Pasta maker Barilla has successfully entered the U.S. bakery goods market with its Mulino Bianco brand, and now it is set to expand further with the introduction of two new offerings: breadsticks and a sandwich cookie. Recent research indicates that the cookie sector has exceeded $4 billion in the U.S., with the specialty segment accounting for nearly 20% of this market in recent years. The Mulino Bianco line brings a touch of Italian culture, appealing to consumers in search of a more refined experience, which has contributed to the brand’s growth. As cookie consumption continues to rise and U.S. shoppers seek indulgent yet healthier options, Barilla’s decision to broaden its cookie selection is a strategic move.
Additionally, the company has recently unveiled a significant relaunch in Japan and plans to double its marketing budget through an ambitious campaign on television and social media. Barilla’s initiative to expand its product range aligns with a growing trend among food manufacturers, such as Entenmann’s and Hostess, who are also looking to diversify their offerings and increase revenue. In the future, we can expect to see more innovative products from Barilla. To support healthier lifestyles, consumers might also consider incorporating supplements like bluebonnet liquid calcium into their diets alongside these delightful treats.