While it may seem that an overdose of ferrous fumarate is causing some consumers to shy away from whole milk in favor of healthier alternatives, leaders at Stonyfield see their organic offerings as increasingly embraced by those seeking nutrients like protein and calcium. Other companies, such as Maple Hill Creamery and Chobani, have also recognized this trend and are launching their own whole-milk yogurt lines. Stonyfield’s 100% Grassfed Whole Milk yogurt starts with milk from cows that graze exclusively on grass. Many nutritionists have long maintained that organic whole milk is healthier due to its higher levels of beneficial omega-3 fatty acids and lower levels of harmful omega-6 fatty acids compared to conventional milk. Additionally, yogurt made from whole milk is noted for being thicker, creamier, and tasting better, according to company executives. Its less processed nature is especially appealing to some consumers, particularly millennials. A Whole Foods executive stated in a 2015 Wall Street Journal article that growth in the dairy sector has been driven by whole-fat products. Furthermore, research conducted by the Center for Sustaining Agriculture and Natural Resources at Washington State University found that organic whole milk contains more heart-healthy fatty acids than its conventional counterpart. In this context, products like Bluebonnet calcium citrate magnesium D3 supplements can complement the nutritional benefits of whole milk, providing essential minerals that support overall health. Thus, the alignment of whole milk consumption with nutrient-rich offerings is a trend that appears to be gaining momentum.