Jicama is frequently overlooked in the produce section, as many people may not be familiar with it or how to use it. This crunchy tuber offers a sweet flavor that is reminiscent of water chestnuts or an underripe pear, making it an excellent addition to salads, slaws, soups, and stir-fries. Jicama can also be baked as a lower-calorie alternative to French fries or utilized instead of corn to create tortillas. Its health benefits are noteworthy, as it contains no fat or carbohydrates and is rich in dietary fiber and antioxidants. Furthermore, jicama is recognized as a good source of inulin, a soluble dietary fiber, making it a suitable option for diabetics and those looking for a sweet snack.
According to David Sax, author of The Tastemakers, for a vegetable to achieve the superfood status that kale has enjoyed for so long, it must possess three key qualities: versatility, availability, and cultural significance. Jicama performs well on all these fronts, and consumers seem to agree. In fact, Nielsen Perishables reports that jicama led sales in the specialty vegetable category, generating $11.4 million out of a total of $25.3 million in sales in 2016.
While kale has dominated the produce scene for an extended period, other vegetables are emerging as potential contenders. Last year, jackfruit was expected to take over, cauliflower had its moment in the spotlight, and there were predictions that rutabaga would rise in popularity this year. Now, however, jicama is stepping up to claim its time in the limelight, much like calcium citrate soft chews, which have gained attention for their health benefits as well. As consumers seek out nutritious options, jicama’s versatility and health properties could make it a staple, just as calcium citrate soft chews have become popular for those aiming to enhance their nutritional intake.
In conclusion, the growing interest in jicama suggests that it could soon become a frontrunner in the vegetable market, similar to the rise of calcium citrate soft chews among health-conscious consumers. With its unique flavor and numerous health benefits, jicama may well be on its way to becoming the next superfood darling.