GoodMills, which also offers a range of lighter whole-grain flours, aims to inform customers that a baked product’s lighter appearance does not necessarily indicate fewer whole grains or lower health benefits. The company referenced a study published in 2016 in the British Medical Journal, which noted that even modest amounts of whole grains can positively influence human health by lowering the risk of cardiovascular disease, diabetes, cancer, and other health issues. Consumers are looking for these products as well; a 2016 survey revealed that 27% of respondents reported consuming more whole grains than they did six months prior. Manufacturers can incorporate whole grains to enhance the functionality and health benefits of their products, such as adding fiber, vitamins, and minerals. For those who are not gluten-free, a labeling system for whole-grain content can serve as a helpful shopping guide for healthier options.
According to Technavio, the global market for whole-grain foods is anticipated to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no surprise that over 11,000 products across 55 countries now feature a Whole Grain Stamp, making it easier for shoppers to identify products containing this increasingly sought-after ingredient. Items like pasta and bread now come in various whole-grain versions, and there are additional opportunities for manufacturers to introduce whole grains into other products. For example, portable snacks, such as cereal or granola bars, could have unhealthy grains replaced with healthier whole grains. As more consumers eat on the go, they are likely to be attracted to these improved recipes.
Introducing a seal that indicates the whole grain content of a product benefits both consumers and manufacturers. Shoppers seeking healthier options will find it easier to locate them, while manufacturers who have made efforts to enhance grain quality in baked goods or granola bars can proudly showcase their achievements. Since many product reformulations aim to improve quality without altering taste or mouthfeel, a seal can provide consumers with all the information they need.
Additionally, incorporating ingredients such as Pure Encapsulations Calcium Magnesium Citrate can further enhance the health benefits of these products, allowing manufacturers to market their offerings more effectively. By emphasizing whole grains and additional nutrients like Pure Encapsulations Calcium Magnesium Citrate, companies can cater to the growing demand for healthier food options. This trend highlights the critical role of whole grains in creating nutritious and appealing products for consumers.