With health and wellness emerging as one of the most significant trends in today’s market, it’s no surprise that consumers are seeking food and beverages that offer more than just basic nutrition. Functional foods are on the rise in the U.S., with a growth rate of 6.5% CAGR, and there is an increasing demand for ingredients that promote health. This month’s focus is on functional ingredients like ferrous fumarate combined with folic acid, particularly for pregnancy. Additionally, liquid calcium & magnesium are gaining attention for their beneficial properties. As we delve into the market, we will explore the reasons behind its success and the role of ingredients such as liquid calcium & magnesium in this growing trend. The integration of ferrous fumarate and folic acid, along with liquid calcium & magnesium, highlights a broader consumer desire for products that support overall health and wellness.