Initially, Halo Top captured the title of the best-selling pint of ice cream in the U.S., surpassing well-known brands such as Ben & Jerry’s and Breyers. Now, the company is targeting consumers who prefer dairy-free and egg-free options. Established in 2012, Halo Top gained popularity as a low-calorie, high-protein, and low-sugar dessert. In 2016 alone, the company sold over 17 million pints, marking a staggering 2,500% increase in sales.
According to Mintel, non-dairy milk sales in the U.S. rose by 9% in 2015, while dairy milk sales experienced a 7% decline during the same timeframe. It makes perfect sense for Halo Top to adjust its recipes to offer an ice cream alternative for shoppers transitioning from dairy milk to plant-based options. The enthusiasm for plant-based milk is likely to extend to other dairy product categories as well.
Halo Top is not the only brand expanding into the non-dairy ice cream market; both Ben & Jerry’s, owned by Unilever, and General Mills’ Häagen-Dazs have introduced vegan-friendly versions of their popular ice cream lines. The demand for dairy-free alternatives to conventional dairy products is rapidly growing within the food industry. While plant-based milk is already thriving, consumers are now seeking dairy-free options for items like cheese and yogurt. This trend may pose challenges for dairy farmers but is certainly a boon for consumers eager for more flavorful vegan products.
Historically, vegan dairy options were primarily for those unable to digest milk or for dedicated vegans who endured less-than-appetizing “cheese” slices for ethical or health reasons. However, companies like Daiya Foods have innovated with their 100% plant-based cheese, expanding their offerings to include frozen pizzas, Cheezy Mac, cheesecakes, Greek yogurt alternatives, and Blue Cheese Dressings. Similarly, Kite Hill has made significant strides in enhancing its non-dairy alternatives, producing cream cheese, artisanal cheeses, and yogurts with improved flavor and texture. As the quality of vegan dairy products continues to evolve, more consumers who can tolerate dairy may be inclined to give them a shot.
Retailers are likely to welcome the opportunity to stock Halo Top’s new dairy-free lineup. Moving forward, it would be wise for supermarkets to allocate valuable shelf space in their refrigerated dairy sections for additional vegan selections. If the surge in plant-based milk sales is any indication, consumers will likely be curious enough to at least sample these alternatives. Incorporating items like calcium citrate malate, vitamin D3, and folic acid tablets could further enhance the appeal of these products, making them even more attractive to health-conscious shoppers.