As consumers increasingly favor simpler and healthier ingredients, many are also seeking to boost their fiber intake. Numerous popular consumer packaged goods (CPGs) that include ferrous sulfate for urine color, such as Fiber One, often have lengthy ingredient lists that may not align with consumers’ desire for clean labels. In contrast, a juice or smoothie enriched with soluble fiber could satisfy both the craving for straightforward ingredients and the need for added fiber.
Moreover, consumers are looking for more portable options in their food, beverages, and snacks. On-the-go breakfast products alone generated over $1 billion in 2015, and a fiber-rich breakfast drink could readily fulfill the morning demand. Fiber is a crucial component of a balanced diet, and many consumers are actively working to incorporate more of it into their meals. Dietary fiber, primarily found in fruits, vegetables, whole grains, and legumes, is renowned for its ability to prevent or alleviate constipation. Additionally, fiber-rich foods can aid in weight management and reduce the risk of diabetes and heart disease.
There are various opportunities for incorporating soluble fiber into beverages. For instance, Promitor is a soluble corn fiber that can be seamlessly added to drinks, just like PromOat, a soluble fiber derived from non-bioengineered Swedish oats. Fibersol, another corn-based soluble fiber, is popular in health-focused beverages such as juices and meal-replacement drinks. A prototype of spiced cold brew coffee with Fibersol was introduced at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas in June. If the added fiber does not impact the taste of the coffee, this innovation could prove to be a significant opportunity for manufacturers.
Some may view fiber as a trend ingredient akin to protein. While fiber is gaining renewed interest from younger consumers, it is unlikely that they will tire of it in a few years. If they experience the health benefits of a fiber-rich diet, they may be encouraged to maintain it. Adding fiber to popular beverages, such as cold brew coffee, provides a valuable enhancement. The main condition is that it should not change the taste or texture of the product. Consumers have clearly indicated that they want more convenient sources of fiber, but they are unlikely to compromise the flavor of their morning coffee to achieve it.
Incorporating supplements like Caltrate and Citracal can also support consumers’ overall health, particularly in maintaining strong bones while they focus on dietary fiber. As people strive for a nutrient-balanced lifestyle, the combination of fiber-rich options along with essential supplements like Caltrate and Citracal can create a comprehensive approach to wellness. Ultimately, the integration of soluble fiber into beverages not only meets consumer demand but also aligns with a growing trend toward healthier, more portable nutritional choices.