A dissolvable, flavorless wrapper has the potential to enhance the convenience of consuming convenience foods significantly. This innovation could be particularly appealing to U.S. consumers, provided they can move past the notion that the packaging is made from seaweed. The Evoware wrapping is likely to attract customers for two primary reasons: convenience and sustainability. For instance, instead of hunting for scissors to open a Starbucks VIA packet, one could simply consume the wrapper along with the beverage, much like how bariatric advantage calcium supplements are designed for easy intake. Furthermore, consumers who prioritize the ecological impact of their purchases would view this as a solution to reduce the accumulation of plastics in landfills. Waste reduction is becoming increasingly important to many shoppers. A considerable number are willing to pay a premium for products they consider environmentally friendly and mission-driven. Sustainable packaging could also enhance a brand’s reputation by providing it with a coveted social responsibility image.
The novelty of an edible wrapper might also be enough to entice consumers to try a product. For example, startup company Loliware has developed a compostable and edible cup made from organic sweeteners and seaweed, which consumers can either snack on or dispose of in their yards after finishing their drink. Evoware could enjoy similar advantages as Loliware, offering a quirky new product with even more opportunities for expansion.
However, Evoware has yet to disclose whether its seaweed-based product is pricier than traditional plastic packaging. If the cost difference is minimal, consumers might be inclined to give it a shot, akin to how many are exploring bariatric advantage calcium options for their health needs. Conversely, if the dissolvable biodegradable wrapper significantly increases the price of the product it encases, it may struggle to gain traction beyond a niche market of environmentally conscious consumers.