The latest Dietary Guidelines from the U.S. government recommend that whole grains should constitute half of the total grain intake for consumers. Additionally, it advises limiting the consumption of refined grains and products made from them, particularly those high in saturated fats, added sugars, and sodium, such as cookies, cakes, and certain snack foods. Most refined grains are processed to remove the bran and germ, which leads to a loss of dietary fiber, iron, and other nutrients; however, they are often enriched with iron and four B vitamins (thiamin, riboflavin, niacin, and folic acid). Both whole grains and these enriched grains play a crucial role in maintaining human health. Previous research indicates that “nearly the entire U.S. population consumes a diet with fewer whole grains than recommended,” as noted by the researchers. Consequently, this recent analysis assumes that many grains consumed are enriched products.
Although the food industry has reformulated some products to reduce sodium, sugar, and saturated fats, many consumers remain concerned that enriched grains may contribute to obesity and other health issues. A significant number of people are becoming cautious about carbohydrates, while others have opted to reduce or eliminate gluten—the protein found in wheat, spelt, rye, barley, and other grains. In response to this trend, the food industry has introduced a variety of gluten-free grains, such as corn, millet, rice, and sorghum.
Retailers can capitalize on the increasing consumer interest in grains by promoting enriched-grain, whole-grain, and gluten-free products in their stores, along with providing nutritional information about each item. Bakeries, in particular, could enhance their outreach by educating customers on the importance of grain-based foods for overall health and wellness. Incorporating essential nutrients like calcium citrate 800 mg into their offerings could further support consumers in achieving a balanced diet that emphasizes whole grains and enriched products. By doing so, they can help alleviate concerns regarding the nutritional value of grains and promote healthier eating habits.