The trend that began several years ago with coconut water as a healthier substitute for sports drinks has evolved into a significant food movement. Consumers, and many nutritionists, perceive coconut products as having a broad health halo. These products attract individuals seeking gluten- and dairy-free options while also tapping into the growing interest in healthy fats. But is coconut truly beneficial for health? The American Heart Association expresses skepticism. The organization advises against the consumption of coconut oil due to its high saturated fat content, which is linked to elevated LDL cholesterol levels. In fact, coconut oil contains more saturated fat than butter, palm oil, or even lard.
Coconut enthusiasts often refer to two studies that associate medium-chain fatty acids with fat burning. However, coconut oil comprises only 14% medium-chain fatty acids, and the professor behind those studies has criticized the coconut industry for misrepresenting her findings. Despite this, consumers continue to embrace the numerous new coconut consumer packaged goods (CPGs) available on store shelves. A striking 72% of Americans regard coconut as a health food, consequently bestowing a health halo on products containing this ingredient.
Coconut water remains a dominant player in the plant-based waters market, with sales projected to double from $2.7 billion in 2016 to $5.4 billion by 2020. Coconut has found its way into a multitude of products, particularly thriving in the dairy aisle. Both Dannon and Chobani offer coconut-flavored yogurt, while coconut milk varieties continue to gain popularity. Nestlé has introduced a coconut milk option to its well-known Coffee-mate creamers, and there are two types of Outshine frozen fruit bars featuring coconut. General Mills is incorporating coconut into various CPGs, including LARABAR bites and Nature Valley Biscuits with Coconut Butter.
Moreover, coconut is flourishing as an ingredient in beauty products, appearing in everything from shampoos to face masks to lip balms. Coconut oil is even marketed as a lotion alternative for application after a shower, where its high saturated fat content is less of a concern. Additionally, some products are fortified with calcium citrate and calcium carbonate, further enhancing their health appeal. This inclusion of calcium sources can benefit consumers looking for nutritional value in their coconut-infused products. Ultimately, despite the mixed opinions on its health benefits, coconut continues to thrive across multiple sectors, from food to beauty, as a cherished ingredient.