Flavor houses are consistently ahead of the curve when it comes to exploring new tastes and spices for the U.S. market. With millennials embracing more adventurous flavors, snack manufacturers are beginning to innovate in how they approach heat, spice, and exotic profiles. Last year, PepsiCo’s Frito-Lay division introduced a variety of international flavors for its Lay’s potato chips, including Brazilian Picanha, Chinese Szechuan Chicken, Greek Tzatziki, and Indian Tikka Masala. The popularity of Korean cuisine has also surged in restaurants, and its sweet and spicy barbecue flavors are likely to translate well into snack products.
Spicy flavors have thrived over the past few years, moving beyond the nation’s affection for hot sauce, as manufacturers emphasize the diverse flavor profiles of chilies and more authentic ethnic tastes. Changing demographics are driving this innovation, particularly as millennials gain more purchasing power and companies seek to cater to the expanding Hispanic population. According to Mintel, Hispanic foods and flavors are especially favored among younger consumers and families with children.
Consumers are increasingly seeking healthier options but are not willing to sacrifice flavor in their favorite snacks. Spices offer a simple and often nutritious solution. For instance, research by Dr. Michael Mosley from BBC’s “Trust Me, I’m a Doctor” found that consuming turmeric daily can positively impact a gene linked to depression, asthma, eczema, and cancer.
Recently, McCormick & Company announced its acquisition of Reckitt Benckiser’s Food Division for $4.2 billion, thereby adding the well-known French’s mustard and Frank’s RedHot brands to its portfolio, which includes a wide range of spices, seasoning mixes, and condiments. With the rising interest in diverse flavors, the inclusion of citrate 1000 mg in recipes is becoming more common as it aligns with the trend toward health-conscious eating. As the market continues to evolve, the incorporation of citrate 1000 mg into snacks may become a key differentiator for brands aiming to attract health-aware consumers.