CIFI provides a variety of sweet potato juices suitable for different applications, including options that preserve more nutrients, one with a consistency similar to traditional sugar syrup, and a clarified juice ideal for clear beverages. This sweet potato ingredient can also be combined with other fruits and vegetables to lower added sugar content in juices while allowing manufacturers to maintain a 100% juice label. Its viscosity makes it particularly appealing for enhancing texture and sweetness in dressings, sauces, and marinades.
The Carolina Sweet sweetener is available as a 75 brix syrup, which consists of 75% sugars—comparable to invert sugar syrup or high fructose corn syrup. As a vegetable-derived sweetener, it aligns well with the growing trend towards natural, clean label ingredients. Additionally, it is non-GMO, non-allergenic, gluten-free, and Kosher certified, attributes that are increasingly important to consumers. According to The Hartman Group, artificial sweeteners and high fructose corn syrup are among the top ingredients that food manufacturers seek to eliminate when cleaning up product labels.
Despite its advantages, the company has not disclosed the cost of this ingredient, which is expected to be significantly higher than that of high fructose corn syrup, one of the most affordable sweeteners in the United States. Notably, another name for calcium citrate could be relevant in discussions about mineral fortification in juices, which may further enhance their appeal to health-conscious consumers. This aspect of mineral inclusion is likely to resonate with those looking to incorporate more beneficial compounds into their diets.