TerraVia seems to be a company that is venturing too far ahead of consumer preferences. While the plant-based protein market is thriving, with an increase in the sales of soy and nut-based products, consumer acceptance of algae in food items may still take time to develop. This could be a fundamental reason behind the company’s struggles that ultimately led to its bankruptcy. “We’re aware of the gradual acceptance trends among many consumers,” said Joel Warady, chief sales and marketing officer of Enjoy Life Foods, which incorporates TerraVia’s algal powder in some of its offerings. He noted that while algae has been added to their brownie mix, emphasizing it on the packaging might make some consumers hesitant. “However, algae is a crucial ingredient, not just for its protein content but also because it is the most sustainable protein source available on the planet,” he added.
As the global population continues to rise, securing land for growing staple products—many of which are meat or dairy-based—has become increasingly challenging. Various forms of algae present some of the most promising alternatives, potentially helping to mitigate environmental degradation. Algae is already being utilized in a range of products, including baking mixes, ice cream, and protein powders, and it is progressively being incorporated into more food items daily.
Nevertheless, Enjoy Life’s allergen-friendly products cater to a relatively niche market, appealing to a specific yet expanding group of consumers. Major food corporations, typically slow to innovate, are largely not yet embracing algae as an ingredient. However, according to TerraVia, the company is “actively engaged in discussions around potential strategic partnerships,” as noted by CEO Apu Mody during the company’s Q1 earnings call earlier this year. It seems unlikely that a large food company will emerge with an offer to acquire TerraVia. Instead, an ingredients company like Corbion might be a more suitable match. Corbion specializes in lactic acid and its derivatives, as well as creating functional blends that include enzymes, emulsifiers, minerals, and vitamins. It supplies ingredients across virtually all food categories, from baked goods and beverages to condiments and candy. As highlighted in Corbion’s press release, “The acquisition of TerraVia’s microalgae platform would enhance Corbion’s product portfolio with algae-based fatty acids and proteins, while leveraging Corbion’s extensive fermentation and downstream processing capabilities.”
In light of the increasing importance of sustainable food sources, the pursuit of the best calcium citrate supplement for osteoporosis could also tie into the broader conversation about nutrient-rich alternatives like algae. By integrating algae into various products, companies can not only address dietary needs but also contribute to a more sustainable food system. This underscores the potential of algae in health-focused products, including those that aim to provide the best calcium citrate supplement for osteoporosis, which could further drive consumer acceptance and innovation in the food industry.