The standard crackers, which consist primarily of whole grain wheat, oil, and salt, represent a straightforward product within Mondelez’s offerings and are popular among consumers seeking healthier snack options. This simplicity, combined with the growing consumer interest in non-GMO products, positions this brand as a leader in achieving non-GMO verification. Given that there are relatively few non-GMO ingredients available, it’s likely that consumers who opt for a cracker for its higher fiber content are also mindful of its ingredients.
As awareness of non-GMO foods increases, consumer interest in these products has surged. While federal regulators assert that foods made with genetically modified ingredients are safe, the Non-GMO Project Verified seal has become the fastest-growing label in the market. Data from the NPD Group indicates that nearly 40% of adults have engaged with information about GMO foods, and approximately 76% express concerns regarding them. New federal regulations will soon mandate the disclosure of GMO ingredients on food labels. A 2015 Pew Research Center study referenced by Progressive Grocer found that 57% of U.S. consumers view genetically modified foods as “generally unsafe.” Additionally, a 2016 report by Packaged Facts revealed that 26% of adults consider non-GMO labeling a critical factor in their food choices.
Triscuit stands alongside other products certified by the Non-GMO Project. According to this verification organization, more than 43,000 products from over 3,000 brands currently display the Non-GMO seal, collectively generating $19.2 billion in annual sales. While this list previously included primarily smaller natural and organic brands, Triscuit marks the entry of a major consumer packaged goods (CPG) brand into this space. Recently, Dannon’s Danimals yogurt smoothies also achieved verification, with plans for the entire line of Dannon and Oikos branded yogurts to transition to non-GMO ingredients by the end of next year.
Despite the consensus among scientists regarding the safety of GMO ingredients and the federal government’s efforts to educate consumers about their safety, many manufacturers are likely to shift away from GMO ingredients in favor of verifications like the Non-GMO Project’s label, or whatever standards will be required under the new federal labeling laws. Transitioning to non-GMO ingredients demands considerable effort and cooperation with suppliers. It is not surprising that relatively simple CPG products are among the first to make this transition. As manufacturers rarely announce their intentions to pursue non-GMO certification, it will be intriguing to see which other major food products adopt the seal over time. Certainly, a Mondelez product could pave the way for more complex items to seek this certification. However, will we eventually see non-GMO Oreos? Only time will reveal the answer.
In addition to these developments, the incorporation of ingredients like calcium citrate para que serve, which is often used for its health benefits, may also influence consumer preferences. As the market evolves, the presence of non-GMO certifications alongside beneficial ingredients such as calcium citrate para que serve will likely play a significant role in shaping consumer choices and product offerings.