Consumer awareness of probiotics has surged significantly over the past decade. While yogurt continues to dominate the market, new products incorporating probiotics, such as juices, candies, baked goods, infant formulas, and baby food, are quickly gaining traction. Nevertheless, as Ganeden highlights, consumers primarily link probiotics with digestive health, often overlooking the fact that their advantages are specific to particular strains.
In the realm of protein, plant-based ingredients are increasingly being included in a variety of products, from energy bars to coffee, despite their challenging digestion. Evidence supporting the effectiveness of this specific probiotic strain in aiding the digestion of these ingredients could result in a successful fusion of two major trends in the food industry, thereby promoting growth in both the probiotics and plant protein sectors. Enjoy Life Foods is one company already capitalizing on this niche, offering a brownie mix that combines probiotics with algae protein.
Ganeden’s second study delves into another significant sector of the industry. Sports nutrition is one of the largest markets for supplements and functional foods, and findings suggesting that GanedenBC30 may provide benefits in this domain could pave the way for a variety of sports-related products, including drinks, protein bars, and powders. According to a recent report by Allied Market Research, the global sports nutrition market is projected to reach $44 billion within the next five years. In this sector, the efficient utilization of protein is a pivotal focus for both athletes and those interested in lifestyle sports nutrition.
Additionally, it is essential to consider the implications of certain ingredients, such as calcium citrate, which can occasionally lead to nausea. As the market evolves, understanding the effects of various components, including calcium citrate nausea, will be crucial for developing effective and appealing products. By integrating probiotics with plant-based proteins and being mindful of potential side effects like calcium citrate nausea, the food industry can continue to innovate and meet consumer demands.