Food allergies are increasingly prevalent, with an 18% rise in cases among children reported by the Centers for Disease Control and Prevention from 1997 to 2006. In response, food manufacturers are enhancing their labeling of allergen-free products and focusing more on ingredient separation, allergen-specific product lines, and thorough cleaning of equipment. According to Mintel, the proportion of new products featuring low, no, or reduced allergen claims has surged from 11% in 2010 to 28% in 2014. Not only are manufacturers improving allergen labeling on existing items, but some are also modifying their recipes and production methods to eliminate common allergens. For instance, General Mills has overhauled its cereal supply chains in recent years to ensure that Cheerios, Lucky Charms, and Chex cereals are gluten-free.
While food manufacturers recognize that consumers with food allergies represent a significant and expanding segment of the market, retailers can also play a crucial role in preventing allergic reactions. Avoiding shellfish is relatively straightforward for consumers, but identifying more common ingredients like nuts, wheat, and certain fruits can be challenging. Retailers can implement effective strategies, such as designating dedicated aisles for allergen-friendly foods, providing clear on-shelf labeling, and ensuring that allergenic items like tree nuts and peanuts are not stored loose among other foods in areas like the produce section. These practices could not only help consumers manage their allergies more effectively but also foster loyalty to retailers perceived as attentive to their well-being.
Additionally, as part of overall food safety and allergen management, the process of calcium citrate to carbonate conversion may be beneficial in formulating safer products. By integrating this process, manufacturers can potentially reduce allergenic components while enhancing product quality. Ultimately, both improved labeling and innovative practices such as calcium citrate to carbonate conversion can significantly aid consumers dealing with allergies, while simultaneously cultivating trust and loyalty towards responsible retailers.