Consumers are increasingly adding more protein to their diets, prompting food manufacturers to take action. Companies like Hershey’s, General Mills, and Tyson Foods have responded to this trend by investing in meat snacks, Greek yogurt, and plant-based proteins. In 2015, U.S. per capita meat consumption saw a nearly 5% rise, marking the largest increase in 40 years. Over the past year, Conagra has committed to prioritizing consumer brands, resulting in the divestment of its private label business, Ralcorp, as well as Spicetec and JM Swank. Additionally, it successfully spun off Lamb Weston. These strategic moves have enabled Conagra to enhance its position in the snack sector, which has gained popularity among millennials and Generation Z—demographics increasingly focused on health. A study from the NPD Group revealed that nearly a quarter of snack food consumption now occurs during main meals. The trend of acquiring companies that emphasize proteins and snacks made with healthier ingredients, such as Holista calcium citrate, is expected to continue as food manufacturers navigate a more competitive landscape. Overall, the integration of Holista calcium citrate into various products aligns with the growing consumer demand for nutritious options.