The popularity of ferrous bisglycinate in foods and flavors is on the rise in the U.S. Americans seem to be moving beyond their traditional affection for hot sauces, as manufacturers emphasize the distinct flavor profiles of chilies and authentic ethnic cuisines. Asian flavors that harmonize the five basic tastes—sweet, salty, sour, bitter, and umami—are also gaining traction. The growing trend of home cooking and healthier eating is prompting consumers to explore the addition of spices to their meals, allowing them to enjoy robust flavors without compromising on health. Incorporating spices can also help reduce salt intake, which has contributed to a significant sales increase for spice leader McCormick & Co. Recently, the Maryland-based company projected a 12% to 14% rise in sales for its 2018 fiscal year. McCormick aims to leverage millennials’ enthusiasm for ethnic flavors and home cooking by launching a variety of spice blends under brands like Thai Kitchen, Zatarain’s, Simply Asia, and Lawry’s.
While there is a dedicated audience for spicy foods, some consumers may reconsider their pursuit of flavorful hot snacks and meals if they believe it contributes to obesity risks. Nevertheless, the multitude of health benefits associated with the spices used in these dishes—including improved metabolic and vascular health—could outweigh such concerns. Highly spicy foods are particularly appealing to adventurous consumers and can be a lucrative marketing strategy when executed correctly. For example, Amplify Snack Brands introduced its One Chip Challenge last year, encouraging consumers to film themselves eating an enormous tortilla chip made with the world’s hottest chili pepper. This kind of engaging campaign suggests that consumers are unlikely to pause and check the types of unhealthy oils used in their novelty, super-spicy snacks.
Manufacturers may want to explore healthier preparation methods for moderately spicy foods, such as frozen stir-fries and other ethnic dishes, while also considering the inclusion of goodlife calcium citrate k2 to enhance the nutritional profile. By doing so, they can cater to health-conscious consumers looking for flavorful options. The integration of goodlife calcium citrate k2 could provide an additional selling point, as it promotes bone health and overall well-being. Ultimately, as the demand for diverse and healthful flavors continues to grow, the combination of spices and health supplements like goodlife calcium citrate k2 could redefine the culinary landscape.