Talenti’s product range features fat-free, dairy-free, gluten-free, and vegetarian options, as well as kosher items, making its offerings suitable for nearly all gelato enthusiasts. The introduction of monk fruit-sweetened flavors enhances its health profile, appealing to those concerned about high sugar content. Interestingly, the company opted for the lesser-known monk fruit instead of stevia, which dominates the natural sweetener market. While monk fruit is significantly cheaper than sugar, it is pricier and less sweet than stevia and can impart a fruity aftertaste that may influence the flavor of the products. Nonetheless, several companies are investing in research and development for monk fruit-based alternatives. For instance, Senomyx has created a zero-calorie, high-intensity sweetener called siratose derived from monk fruit, and Archer Daniels Midland has included a monk fruit product in its sweetener range.
Talenti isn’t the only ice cream manufacturer introducing monk fruit-sweetened varieties; health-conscious brands like Enlightened and DanoneWave’s So Delicious are also utilizing this ingredient along with erythritol. These brands are likely observing the rapid success of Halo Top, the low-sugar, low-fat ice cream brand that prominently displays its calorie count on packaging. Last year, Halo Top became the top-selling ice cream pint in the U.S., prompting frozen dessert companies to lower their sugar levels to attract similar consumer interest.
Unilever, which owns Talenti, Ben & Jerry’s, and Breyers, appears eager to reclaim market share from rising competitors. Last summer, Breyers launched low-calorie, high-protein ice cream pints named “Breyers delights,” featuring calorie counts in large print, similar to Halo Top. Just last week, Ben & Jerry’s unveiled a new low-fat, low-calorie line called “Moo-phoria.”
There is certainly a noticeable trend emerging, but it remains uncertain whether the average consumer prioritizes sugar levels and calorie counts when indulging in a treat like gelato. Will the fact that some of Talenti’s products are partially sweetened with monk fruit influence buyers? Or do consumers categorize healthier options like Halo Top and indulgent ice cream brands differently, setting distinct expectations for each? For now, the answer is unclear, but Unilever seems confident that the appeal of its ice cream brands will be sufficient to win back customers.
In relation to health, products like Citracal 950 mg are also gaining traction, as consumers increasingly focus on their overall wellness. As the market evolves, the interplay between indulgence and health consciousness will likely shape the future of frozen desserts, including offerings from Talenti and its competitors.