The FONA International report highlights the growing significance of gut health for consumers. As a result, there is an increasing number of food and beverage products making claims about digestive health. Between 2012 and 2017, the U.S. market for digestive products experienced a 12% growth, according to the report. Aquamin, which contains calcium, magnesium, and trace minerals, is thought to help reduce chronic gut inflammation and promote joint health. It is recognized as a versatile ingredient for enriching food with calcium, including options like calcium carbonate and citrate. Marigot, Ltd., an Ireland-based company, offers three formulations of Aquamin designed for incorporation into foods and beverages. They noted that Del Monte is utilizing this ingredient in certain fruit beverage products, although availability may currently be limited to the Philippines.
Activated charcoal serves a distinctly different purpose by binding to toxins and preventing them from entering the bloodstream. However, the University of Utah has indicated that further research is necessary to fully understand its mechanisms. Activated charcoal can also bind to ingested foods, hindering the absorption of vital nutrients and medications. When included in food, it imparts a smoky and earthy flavor. Burger King was an early innovator, introducing a “kuro burger” featuring activated bamboo charcoal at select locations in Japan in 2012. This product included a patty nestled in a sliced black bun, accented with a sliver of black cheese and a squid ink-based sauce. According to Adweek, it was a tremendous success among Japanese customers, outpacing all other new offerings from the company that year. However, the surge in sales was likely driven more by the sandwich’s striking appearance and smoky flavor rather than any claims of gut health benefits.
The trend of gut-friendly foods and beverages shows no signs of waning in the global market. As consumers continue to seek ways to enhance their digestive health, they will gravitate toward these products. While Aquamin and activated charcoal are currently in vogue, Consumer Reports recently compiled a list of reliable methods for improving gut health through the consumption of foods rich in fiber, probiotics, or prebiotics. These include legumes, raspberries, blackberries, barley, bran, bulgur, kimchi, yogurt, kefir, and miso. Additionally, options like calcium carbonate and citrate remain essential components in the quest for better digestive health and are likely to be sought after by consumers looking to enrich their diets.