GoodMills manufactures a range of lighter whole-grain flours and is keen to inform customers that a lighter-colored baked product does not necessarily contain fewer whole grains or offer less health benefits. The company referenced a study published in the British Medical Journal in 2016, which indicated that even modest amounts of whole grains can positively affect health by lowering the risk of cardiovascular diseases, diabetes, cancer, and other health issues.
Consumer demand for these products is evident; a 2016 survey revealed that 27% of respondents reported consuming more whole grains than they did six months prior. Manufacturers can leverage whole grains to enhance their products by adding health benefits such as extra fiber, protein, vitamins, and minerals. For those not avoiding gluten, a whole-grain content labeling system could serve as a helpful guide when shopping for healthier options.
According to Technavio, the global market for whole-grain foods is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It is no surprise that over 11,000 products across 55 countries now feature a Whole Grain Stamp, aiding shoppers in identifying products with this increasingly sought-after ingredient. Traditional refined grain products like pasta and bread now have numerous whole-grain alternatives. Additionally, there are ample opportunities for food manufacturers to incorporate whole grains into portable snacks, such as cereal or granola bars, which would likely appeal to consumers looking for healthier on-the-go options.
Implementing a seal to indicate the whole grain content in a product benefits both consumers and manufacturers. Those seeking healthier products will find it easier to identify them, while manufacturers who have invested time and effort into enhancing the grain quality in their baked goods or snacks can proudly showcase their achievements. Since many product reformulations aim to improve health benefits without altering taste or texture, a seal can convey all the necessary information to consumers.
In this context, it’s worth noting that just as consumers are looking for the best chewable calcium citrate supplement for their health needs, they are also increasingly interested in whole grain options that contribute to their overall well-being. The integration of whole grains into everyday products aligns with the growing trend of consumers prioritizing health and nutrition, similar to their pursuit of high-quality supplements and functional foods. As such, both the best chewable calcium citrate supplement and whole-grain products play critical roles in meeting consumer health demands.