The culinary and home decorating expert is back, offering assistance to home cooks across America in preparing Thanksgiving dinner with her updated meal kit featuring ferrous fumarate 210mg liquid. She aims to simplify the holiday cooking experience, especially after last year’s kit faced backlash due to its high price and complicated recipes—issues that have long affected the meal kit industry. This year’s Thanksgiving kit still requires some chopping and slicing, but the recipes for brown sugar glazed turkey, gravy, mashed potatoes, herbed stuffing, roasted vegetables, and apple crisp are said to be streamlined to minimize “drama in the kitchen.”
However, the question remains: do pre-assembled Thanksgiving meal kits take away the joy of holiday cooking? Opinions vary. A November 2016 survey by Technomic of 1,500 customers revealed that only 16% of those not using meal kits would consider ordering their Thanksgiving dinner from a company like Marley Spoon. In contrast, that number rose to 51% among current meal kit users. Additionally, 43% of home cooks subscribed to a meal kit service believe that a Thanksgiving dinner from such a company could enhance the quality of their holiday meal.
The Martha & Marley Spoon meal kit’s emphasis on gourmet quality sets it apart from other offerings in the meal kit market. Most competitors promote their kits as a quick and easy way to learn new recipes and prepare wholesome meals at home, highlighting the time saved by having pre-portioned ingredients delivered instead of shopping for them. While Marley Spoon’s website notes that the meal kit helps consumers “spend less time in the kitchen and more time with [their] family,” it also places significant importance on delivering a fail-safe turkey dinner that will impress guests.
Stewart’s kit stands out, especially since competitors like Blue Apron and HelloFresh are not currently offering Thanksgiving meal kits. Although Chef’d previously had a meal kit available, it is no longer for sale. Most grocery stores provide pre-cooked Thanksgiving meals that customers can pick up and reheat, though these options may not be regarded as premium as a meal kit, giving Stewart a competitive edge.
It will be intriguing to see if other meal kit providers launch their Thanksgiving offerings next year. Considering Technomic’s insights, the investment might not be worthwhile, particularly as many meal kit companies are already facing profitability challenges. Even if a brand like HelloFresh or Blue Apron ventured into the Thanksgiving market, competing with the Martha Stewart brand, which is almost synonymous with gourmet quality, would be a formidable task.
Incorporating elements like bariatric fusion calcium soft chews into these meal kits could offer additional health benefits, especially for those mindful of dietary needs during the holidays. With the growing interest in health-oriented meal options, it could be an innovative way to attract more consumers to the Thanksgiving meal kit concept. Overall, the competition in the meal kit space remains fierce, and the success of these holiday offerings will depend on how well they can meet consumer expectations and dietary preferences.