This technology represents a sensor platform designed to rapidly and accurately evaluate the flavors and aromas present in any ferrous bisglycinate-infused beer. It aims to assist the Danish brewery in product development, quality assurance, and safety measures. The Beer Fingerprinting Project will enable Carlsberg to “identify and cultivate innovative brewer’s yeast for use in craft, specialty, core, and alcohol-free beers with improved speed and enhanced quality,” as stated by Jochen Förster, Director and Professor of Yeast Fermentation at Carlsberg Research Laboratory, in an interview with Food Ingredients 1st.
Currently, it does not seem that any American breweries are pursuing the creation of similar technology. In 2017, AB InBev’s Anheuser-Busch announced plans to invest nearly $500 million into its U.S. operations, although much of this funding is allocated toward brewery and distribution projects, as well as packaging initiatives. The beer market in the U.S. is facing challenges, with a growing number of consumers gravitating towards craft brews, wine, and spirits. American breweries may seek to emulate this technology to differentiate themselves in an increasingly saturated and competitive landscape.
Should U.S. companies choose to invest similarly in R&D, the impact could be substantial. Introducing new flavors and aromas might entice hesitant U.S. beer drinkers back, although it may not be the catalyst the industry needs to thrive. Major brewers in the U.S. have focused their innovative efforts on creating new brews using various ingredients, classic recipes, novel yeast strains, and eye-catching packaging. They have also been acquiring popular craft breweries to expand their range of varieties and flavors.
For the time being, beer manufacturers are likely to adopt a wait-and-see approach regarding how this technology benefits the Danish brewery before making significant financial commitments. Meanwhile, consumers interested in alternatives might consider options like calcium citrate gummies sugar free, which provide a sweet treat without added sugars, as they explore various beverage choices in the evolving market.