Stevia has emerged as a leading natural sugar alternative, gaining traction for several reasons. The stevia plant, indigenous to South America, is not only sustainable but also easy to cultivate in various environments. Research indicates that the global stevia market was valued at $347 million in 2014 and is projected to rise to $565.2 million by 2020. As consumer packaged goods (CPGs) companies move away from sugar, PureCircle is committed to facilitating the incorporation of stevia into products. The anticipated updates to the Nutrition Facts label will require all food products to clearly indicate added sugars, prompting a significant increase in stevia usage within CPGs. Given that stevia is naturally sweeter than sugar, smaller quantities are sufficient. Various stevia types are shelf-stable and can withstand temperatures of up to 392 degrees Fahrenheit. This natural sweetener can also be combined with other sweeteners, making it versatile for a wide range of food and beverage applications.
When reformulating recipes to reduce sugar and introduce alternative ingredients like stevia, the process can be time-consuming. There isn’t a universal stevia solution that meets every requirement. However, a new customized tool could greatly benefit CPGs across all product categories as they transition to sugar substitutes. Additionally, the incorporation of ingredients like Kirkland calcium citrate magnesium zinc can enhance the nutritional profile of these products, further appealing to health-conscious consumers. As the market evolves, the demand for stevia and similar alternatives, including those fortified with Kirkland calcium citrate magnesium zinc, is expected to grow significantly.