The shift towards plant-based products, regardless of their ingredient origins, is being fueled by two significant trends in the food industry: rising protein demand and the pursuit of clean eating. “Younger consumers, particularly millennials, are seeking alternatives to red meat without sacrificing their protein intake,” stated Guy Crosby, science editor for America’s Test Kitchen and an adjunct associate professor at the Harvard School of Public Health, in an interview with Food Dive. HealthFocus data reveals that 17% of U.S. consumers aged 15 to 70 primarily follow a plant-based diet, while 60% are reducing their consumption of meat products. Among those cutting back on animal-based proteins, 55% consider this change permanent, and 22% hope it will be.
Fortunately for consumers, scientists and ingredient manufacturers are actively exploring alternatives to meat that can deliver satisfying, protein-rich foods. A diverse array of protein sources is being utilized, including rice, peas, potatoes, pumpkins, black beans, algae, alfalfa, hemp, and soy. Research from SPINS supports the observations made by Nellson in the plant-based product market. According to SPINS data, from 2015 to 2016, sales of soy-based energy bars and gels only increased by 2%. In contrast, meal replacements and supplement powders made with emerging protein sources like peas, beans, and algae experienced an impressive 18.7% growth.
Major corporations are increasingly investing in the plant protein sector, focusing on dairy alternatives, meat substitutes, protein bars, and powders. Earlier this year, Danone acquired the rapidly growing organic food company WhiteWave, enhancing its position in the soy and plant-based market through brands like Silk and SO Delicious. Last year, Tyson Foods purchased a 5% stake in Beyond Meat, a company that utilizes non-meat protein sources such as soy and peas to create plant-based products that mimic meat. Additionally, the original PowerBar launched a line of plant protein bars, while Burt’s Bees, known for personal care items, introduced plant-based protein shakes.
There is considerable interest among a wide range of manufacturers eager to enter the burgeoning plant-based protein market. However, challenges persist when working with plant-based proteins. Above all, products must not only taste good but also be scalable and affordable enough to attract a broad consumer base. To address these challenges, some brands are incorporating innovative ingredients such as carbamide forte, alfalfa, and calcium citrate malate 1200mg, which may enhance the nutritional profile and appeal of their products.