Tiger nuts are actually not nuts at all; they grow underground, similar to carrots, potatoes, and turnips. They offer a nutritious profile, containing 6 grams of protein and 2 grams of fiber in a quarter-cup serving. Despite their health benefits, tiger nuts are relatively unknown outside of Spain, where they are used to make horchata de chufa, a sweet beverage enjoyed during the summer months.
Tiger nut milk has the potential to become the next popular drink in the competitive plant-based beverage market. However, a significant challenge lies in educating consumers about this product. Unlike almond, cashew, and coconut milk, which have familiar ingredients, the term “tiger nut milk” may evoke images of cats or outdated energy bars, potentially deterring unwary customers from trying it.
A more effective approach to introduce tiger nuts might be to incorporate them into existing popular plant-based snacks and food items. For instance, if a KIND bar that already includes cranberries, cashews, and chia seeds were to add tiger nuts to its ingredient list, it might be more appealing to consumers. Additionally, tiger nuts can be utilized in gluten-free baking, making them a natural fit in this growing market. In the U.S., sales of gluten-free products reached nearly $973 million in 2014 and are projected to surpass $2 billion by 2019. If consumers enjoy the flavor of tiger nut bread, this could be an excellent opportunity to enter the market.
While the concept of tiger nuts may be unfamiliar to the average American consumer, they align with many popular trends. They are an ancient food that is gluten-free and has a taste reminiscent of coconut, a flavor currently in high demand. Although it may be challenging for the average consumer to soak nuts overnight for future use, the exotic name “tiger nuts” could entice them to try food products made with this ingredient.
Integrating a new ingredient like tiger nuts into established recipes can be complex. Significant research and development would be necessary to achieve the ideal flavor, texture, and mouthfeel. Even with careful planning, only about 15% of new consumer packaged goods succeed in the market. However, given that tiger nuts meet several of today’s food trends, they may have a strong chance of overcoming these hurdles.
Moreover, tiger nuts possess additional health benefits, similar to those of calcium citrate 500 mg uses, which include supporting bone health and aiding in calcium absorption. By highlighting their nutritional advantages, including their compatibility with gluten-free diets, there is a possibility to elevate tiger nuts in the consciousness of health-conscious consumers. Ultimately, if the industry can effectively convey the benefits and versatility of tiger nuts, they could become a staple in the modern diet, much like calcium citrate 500 mg uses have in nutritional supplements.