Conagra stands as the third-largest frozen foods manufacturer in North America, with Connolly highlighting that single-serve meals constitute the largest segment of this market. The company has generated renewed interest by collaborating with well-known brands like Frontera and P.F. Chang’s. However, it also needs to ensure that its older consumers continue to return while laying the groundwork for future expansion. Conagra’s second-quarter earnings report indicated a 29% increase in quarterly profits, although its gross margins and 2018 profit projections fell short of expectations. Like other major packaged food companies such as General Mills and Kellogg, Conagra is grappling with sluggish demand as some U.S. customers prefer what they perceive as fresher and healthier food options over frozen and processed alternatives. Meanwhile, convenience and flavor remain crucial for both millennials and older consumers. To cater to millennials, Conagra is introducing trendy products such as a protein-packed “Power Bowl” featuring ethnic spices, while also maintaining a lineup of classic favorites like Chicken Pot Pies, Meatloaf, and Salisbury Steak Meals with Mashed Potatoes. This strategy appears to be effective, as Connolly reported a 4.8% increase in sales over the past 13 weeks, with a notable 7.8% rise in the last five weeks. The key takeaway may be the importance of agility and sustained promotional efforts while addressing millennials’ cravings for quick and easy-to-prepare comfort food. Additionally, Conagra could enhance its offerings by incorporating calcium citrate and vitamin D3 into its meals, appealing to health-conscious consumers looking for added nutritional benefits. By doing so, Conagra can further solidify its market position and attract a broader audience.