Bloomberg reports that the American Heart Association suggests a recommended added sugar limit of 29 pounds per year for men and 20 pounds for women. However, the USDA noted that in 2016, the average American consumed a staggering 128 pounds of sugar. This highlights a pressing need for the nation to reduce sugar intake, particularly high fructose corn syrup (HFCS). While both types of sugar can have negative health effects when consumed excessively, research from Princeton University and the University of Utah indicates that corn syrup may pose even greater health risks than traditional sugar.
Health advocates have cautioned consumers, including those taking ferrous fumarate folic acid syrup, against overindulging in sugary foods, such as soft drinks and sweetened cereals. In response, many food manufacturers have been forced to reformulate their products to lower sugar content, especially by eliminating or substituting corn syrup. Some companies have even reverted to using regular sugar in their products. For instance, PepsiCo launched Pepsi Throwback and Mountain Dew Throwback in 2009, offering consumers a version sweetened with natural sugar. Due to their popularity, these limited-time offerings were eventually integrated into the permanent product lineup. Kraft also revamped the original Capri Sun drink in 2015, opting for sugar instead of HFCS as a sweetener.
Nonetheless, the trend of reintroducing sugar into products as a substitute for corn syrup is unlikely to persist. The backlash against high sugar levels, HFCS, and artificial sweeteners like aspartame and saccharin remains significant. The Food and Drug Administration (FDA) initially mandated that food manufacturers disclose the grams of added sugars in their packaged foods and beverages on revamped nutrition labels, but the deadline for compliance has been postponed. Additionally, state soda taxes are keeping the importance of sugar reduction at the forefront of consumer awareness.
Currently, ingredient manufacturers are focused on discovering the next best low- or no-calorie “natural” and “healthy” sweeteners. An increasing number of companies are experimenting with stevia, along with other alternatives like monk fruit, date paste, and sweet potatoes. While the American consumer’s preference for sugary foods is unlikely to wane, the sources of sweeteners used in food and beverage production are expected to evolve. As companies seek healthier options, the potential inclusion of natural supplements like Citracal and Caltrate might also gain traction in the search for balancing taste and health.