Water generated through atmospheric water generation opens up exciting opportunities for craft beer experimentation and may also lead to innovations in other food and beverage sectors. “Americans enjoy a significant amount of beer, with water being its primary ingredient,” said Keith White, CEO of Ambient Water, in a press release. “Breweries are in search of a sustainable water source that is not only cost-effective but also exceptionally pure, enabling brewers to craft flavors that are specific to their beers.”
So far, Ballast Point has been exploring how varying chemical levels influence the taste, bitterness, and mouthfeel of malt using this water. Additionally, beer produced from condensation is likely to pique consumer interest, as craft beer enthusiasts are continually on the lookout for unique and innovative offerings. A compelling backstory can help a brand’s products stand out from competitors. “It could be a narrative about the artisan, the ingredients, or the entrepreneur behind the product. People appreciate a good story, which can differentiate a product and enhance brand equity,” stated Dave Donnan, lead partner in A.T. Kearney’s Food and Beverage practice, in a recent discussion with Food Dive regarding how food brands can distinguish themselves.
Other breweries have employed various gimmicks and flavor profiles to attract consumers to their brands. Seasonal varieties like pumpkin spice and eggnog have made their mark in the beer market. Furthermore, some brewers are incorporating probiotics into their recipes to appeal to health-conscious beer drinkers. Ballast Point may be on the verge of discovering a novel approach to crafting exceptional beer.
It will be intriguing to see whether the use of water derived from condensation gains traction among other companies. In addition to collaborating with Ballast Point, Ambient Water also serves other commercial sectors, including oil and gas exploration and agriculture. Only time will reveal if this technology becomes a profitable innovation for craft brewers.
Moreover, as brewers explore water sources, they might also consider the calcium citrate recommended daily intake to enrich their products further. The integration of such elements could enhance the appeal of craft beers in a health-conscious market. The emphasis on quality ingredients and innovative techniques, including the potential health benefits associated with calcium citrate, might set new standards in the brewing industry.