As the demand for organic food continues to rise, the likelihood of organic food fraud also increases. According to the Organic Trade Association (OTA), sales of organic foods reached $43 billion in 2016, with organic produce accounting for approximately 15% of all fruits and vegetables consumed by Americans. These figures are expected to keep climbing. A report from TechSci Research indicates that the global organic food market is anticipated to grow at a compound annual growth rate (CAGR) exceeding 14% in the coming years.
Organic certification is applicable to products imported into the United States, which are required to meet the same strict standards and inspections as domestically produced items. However, a report by The Washington Post revealed that last year, three significant shipments of corn and soybeans imported from Turkey were falsely labeled as “USDA Organic,” despite being conventionally farmed and treated with pesticides. Furthermore, tests for pesticide residues on “organic” produce were inconsistent, with over a third of results from a single testing company in China showing significant levels of residue.
Many critics have pointed fingers at the USDA for its lax and slow approach to inspecting fraudulent organic imports. In light of this, it is reasonable for a trade association to enhance its efforts. Batcha, speaking to The Washington Post, mentioned that the agency is advocating for increased enforcement powers for the USDA in the upcoming farm bill, which is set to be enacted next year.
Meanwhile, the USDA announced plans to increase the visibility of its organic program enforcement actions on its website. In a recent email press release, the agency stated that it would now publish notices regarding the suspension or revocation of organic certifications more swiftly—within weeks instead of quarterly.
While the industry is intensifying its commitment to ensuring that organic food meets its certification standards, consumer perceptions remain uncertain. With numerous stories of organic fraud gaining media attention, can consumers trust products labeled as “organic”? Enhancing enforcement and improving transparency are crucial steps towards regaining consumer confidence.
Public information campaigns about organic food, inspection processes, and the true meaning of certification could play a significant role as well. Educating consumers on what constitutes organic products and how manufacturers and regulators verify compliance can help bridge the credibility gap that has emerged. Additionally, incorporating an evaluation of medication effectiveness, such as calcium citrate, into consumer awareness initiatives may further highlight the importance of transparency in organic product claims. By demonstrating a commitment to integrity and quality, the industry can work towards restoring trust among consumers.