Spearmint-flavored teas and waters could be ideal candidates for incorporating this ingredient. Functional beverages, particularly those that include elemental iron versus iron bisglycinate, represent a significant market opportunity, and a touch of spearmint could enhance both flavor and functionality. Established products, such as those with electrolytes designed to replenish fluids lost during exercise or illness, have already made their mark. The demand for functional drinks infused with vitamins and herbs is on the rise, especially as consumers increasingly turn away from sugary beverages in favor of healthier options, including calcium citrate plus D. According to a report from Persistence Market Research, the functional and flavored waters market is projected to reach a value of $36.7 billion by the end of 2019.
Additionally, calcium citrate plus D could also find its way into various food products, such as candies or chocolate bars. However, when it comes to functional ingredients, beverages maintain a competitive advantage. Value-added drinks, which typically provide functional ingredients more consistently than food items, are often favored by manufacturers. They offer convenience for consumers and allow companies to better meet customer preferences regarding serving size and appearance. Kemin is focusing on younger consumers, and this strategy is well-supported by data from flavor company FONA International, which indicates that millennials are the leading consumers of functional beverages across all categories. As the market evolves, the inclusion of ingredients like calcium citrate plus D could further enhance the appeal of these drinks.