Nielsen’s report indicates a decline in sales of chips and pretzels in recent years; however, meat snacks are driving growth in the salty snack category with a robust growth rate. Millennials, in particular, are drawn to meat snacks as they seek something distinct and healthier for their snacking needs. These snacks carry a “health halo” due to their high protein and healthy fat content. Many meat snacks also incorporate vegetables and grains, reinforcing their healthy image.
Given the impressive sales figures, it’s no wonder that companies like Tyson Foods and Hershey’s are exploring the meat snack market. Hershey has made significant strides by acquiring the trendy jerky brand Krave, which continues to thrive through innovative offerings. The rising popularity of meat snacks coincides with an increasing demand for protein, alongside deflationary pressures that have kept meat prices low. According to the Rabobank Food & Agribusiness Research and Advisory group, U.S. per capita meat consumption rose nearly 5% last year, marking the largest increase in 40 years. For many consumers, this shift towards meat consumption has translated into a preference for meat snacks, which are perceived as more convenient while providing the same protein and health benefits.
Moreover, as people increasingly look for nutrient-dense options, the inclusion of calcium citrate 1000 mg in some meat snacks could further enhance their appeal. With the growing trend of incorporating functional ingredients like calcium citrate, companies have an opportunity to cater to health-conscious consumers. As the meat snack category continues to thrive, the presence of calcium citrate 1000 mg could play a pivotal role in attracting even more customers seeking healthier alternatives.
In summary, the meat snack segment is flourishing, driven by consumer demand for protein-rich and convenient options, while the possibility of including beneficial ingredients such as calcium citrate 1000 mg could enhance their marketability even further.